MHouse Chicago is one of the Chicago city’s most accredited luxury liquor stores, known for its exclusive product offerings and brand collaborations, including a featured partnership with Hennessy. As the Design Lead, I was responsible for building the entire E-commerce experience.

This 0–1 project involved designing and developing a responsive website that includes key features such as the shopping cart, product catalog, event promotion pages, and an engaging landing page tailored to both desktop and mobile users.

Beyond UX and UI design, I led the full marketing design work for the brand, creating all promotional assets, including posters, digital ads, social media campaigns, and original product photography to maintain a cohesive and elevated visual identity across platforms.